The Muse

Wednesday, June 22, 2022

Calling All Entrepreneurs, or Maybe I’m Whistling Dixie


 

For you Entrepreneurs, I am passing on information I got from one of my favorite writing gurus Steven Pressfield. He borrowed it from Dan Sullivan, a Strategic coach.

 

(So, this is he said, he said, she said.) 

 

Sullivan says that every entrepreneur must make this statement: 

 

“I will expect no remuneration until I have created value for someone else.”

 

(That just says you shouldn’t expect to be paid unless you give your precipitant something of value. It’s doesn’t say you shouldn’t create to give value to yourself.)

 

To further quote: “Create value” is a hard-boiled business term. There’s no art to it. No romance. But you and I, as writers and dancers and actors and photographers, live exactly by that dynamic—whether we realize it or not.

 

“We write a book. It’s got to find readers. It’s got to sell. It has to ‘create value’ for the person who lays out hard American greenbacks for the privilege of scanning through its pages. Otherwise, we’re not artists; we’re artistes. (A person with artistic pretensions.) We’re living in a dream world.”

 

 

For a long time, I have written because I liked being in a “Zone.” That is going with the flow, entering into a no-time space. But if being in the zone doesn’t produce anything of value, then I might as well be meditating. At least not expect to be paid for spewing my thoughts onto paper.

 

This is a hard look at the facts.

 

“Nobody Wants to Read Your Sh*t” (The title of one of Pressfield’s books.) Not that you shouldn’t write; you should keep doing it until your work isn’t sh*t. That’s his point.

 

 

 

I’ve followed blogs, only to have them drift away, or I got tired of them and just stopped reading. 

 

I know those writers have put time and effort into writing their posts. They are sharing their lives, but readers, of which I am one, have so much time, and where we use it becomes of primary importance. 

 

I’m sure that applies to you as well.

 

I wonder, as a blogger, if I have added value. 

 

Yes, at times.

 

Some say blogs are passe’. I don’t know. Seth Godin, a primer blogger, blogs every day and says that everyone ought to. It’s a process. It teaches us to observe, to think of something every day that we haven’t thought of a million times before. But that’s for our own edification.

 

I do believe that expressing oneself creatively has value to oneself whether anyone sees it or not. Most creatives who are are expressing themselves in some manner, are not out in the streets raising a ruckus. They just love doing whatever they are doing—writing video games, making videos, painting, sewing, knitting, painting, you know, whatever.

 

As a blogger, I’ve been learning, and I am grateful to all the readers who have traveled with me. 

 

I’m at a crossroads. Should I keep blogging, or is it time to move on?

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